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Did Hawaii shampoo and conditioner (Israel) shrink?

Size FactsDid it shrink? Yes
Before700 ml
After650 ml
−7.1%smaller
Price per 100 ml · if the price stayed the same+7.7%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 51st-largest of 56 documented soap, shampoo & body wash cuts; a bigger cut than 16% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported Feb 2026
Country
Israel
Brand
Hawaii
Category
Soap, Shampoo & Body Wash
Source
israelhayom.co.il

Source and evidence

Israel Hayom — companies shrink packs, we pay more (6 Feb 2026) israelhayom.co.il

Source fetched 2026-10-25.

Israel Hayom (6 Feb 2026); the Israel Consumer Council compared per-100 g/ml prices with 10 July 2025. Henkel said it relaunched the Hawaii range in March 2025 with a new bottle design and size.

Evidence
Typenewspaper investigation with Israel Consumer Council price check
Confidencehigh

Check the math in the calculator.

What the source says

“ר בלבד. אבקת הכביסה של אריאל שהכילה 8 קילו, מכילה כעת רק 7 קילו בלבד. אבקת כביסה של אריאל, צילום: . השמפו והמרכך של דאב אשר הכילו 400 מ"ל, מכילים כעת 350 מ"ל ו השמפו והמרכך של הוואי אשר הכילו 700 מ"ל, מכילים כעת 650 מ"ל. מרכך דאב, צילום: . מרכך הוואי, צילום: . בתחום המזון: אריזת פסטה נונה קטנה מ-400 גרם ל-300 גרם. פסטה נונה, צילום: .”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Hawaii shampoo and conditioner (Israel) shrink? 700 ml → 650 ml”, https://shrinkradar.com/cases/hawaii-shampoo-and-conditioner-israel-2025.html, accessed 2026-11-05. Original source: Israel Hayom — companies shrink packs, we pay more (6 Feb 2026) (https://www.israelhayom.co.il/business/consumers/article/19843785).

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