Did Pantene shampoo and conditioner (Israel, 2014) shrink?
Size FactsDid it shrink? Yes
Before750 ml
After600 ml
−20.0%smaller
Price per 100 ml · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 9th-largest of 56 documented soap, shampoo & body wash cuts (tied with 7 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2014 · reported Sep 2018
- Country
- Israel
- Brand
- Pantene
- Category
- Soap, Shampoo & Body Wash
- Source
- ynet.co.il
Source and evidence
What the source says
“הקטנה של קרוב ל-17% ברוב הרשתות. מה יקרה למחיר לצרכן? נחשו. בעוד שבחברה מדגישים שהמחיר דווקא יירד אף מעבר להקטנה, לא בטוח שזה מה שהצרכנים יראו על המדף. ב-2014, רוב הקמעונאים ייקרו את מוצרי פנטן שהוקטנו אז מ-750 מ"ל ל-600 מ"ל, כי הצרכנים פשוט לא שמו לב.”
More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
More from Pantene
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12 → 10.4 fl oz−13.3%
United States · Source: npr.org - Soap, Shampoo & Body Wash · 2018
Pantene shampoo and conditioner (Israel, 2018)
600 → 500 ml−16.7%
Israel · Source: ynet.co.il
Pantene products we track
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More soap, shampoo & body wash in Israel
All 4 in the case library →- Soap, Shampoo & Body Wash · 2024–2026
Dove shampoo and conditioner (Israel)
400 → 350 ml−12.5%
Israel · Source: israelhayom.co.il - Soap, Shampoo & Body Wash · 2025
Hawaii shampoo and conditioner (Israel)
700 → 650 ml−7.1%
Israel · Source: israelhayom.co.il
Newest in soap, shampoo & body wash
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NIVEA Creme Care and Creme Soft cream soap bars (Hungary)
100 → 90 g−10.0%
Hungary · Source: nkfh.gov.hu - Soap, Shampoo & Body Wash · 2026
Aussie shampoo and conditioner (Norway)
500 → 400 ml−20.0%
Norway · Source: kk.no - Soap, Shampoo & Body Wash · 2026
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90 → 85 g−5.6%
Japan · Source: cow-soap.co.jp
