Known cases / Personal Care / Pantene
Did Pantene Pro-V Curl Perfection conditioner shrink?
12 → 10.4 fl oz −13.3%Size Facts
Before12 fl oz
After
10.4 fl oz
Hidden unit-price rise at same price+15.4%
When2022
CountryUnited States
Evidenceconsumer-group / news investigation
Confidencehigh
Source: 'Shrinkflation' accelerates globally as manufacturers shrink package sizes : NPR (npr.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“uests for comment on the reduced package sizes. Procter & Gamble Co. didn't respond when asked about Pantene Pro-V Curl Perfection conditioner, which downsized from 12 fluid ounces to 10.4 fluid ounces but still costs $3.99. Earth's Best Organic Sunny Day Snack Bars went from eight bars per box to seven, but the price l”
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