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Did Pantene shampoo and conditioner (Israel, 2018) shrink?

Size FactsDid it shrink? Yes
Before600 ml
After500 ml
−16.7%smaller
Price per 100 ml · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 18th-largest of 56 documented soap, shampoo & body wash cuts (tied with 7 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Pantene
Category
Soap, Shampoo & Body Wash
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Announced for October 2018, four years after the 2014 cut (nearly 17% less). P&G said the price would fall by more than the size; ynet doubted shelves would show it.

Evidence
Typepress shelf-price comparison
Confidencemedium

Check the math in the calculator.

What the source says

“ת,הקטנת מוצרים,עליית מחירים,שיווק", "articleBody": "ב-2014 הקטינה פרוקטר אנד גמבל את שמפו ומרכך פנטן, ומחירו ברשתות עלה. באוקטובר הקרוב, בדיוק 4 שנים לאחר מכן, שוב תקטין החברה את המוצרים שלה מ-600 מ"ל ל-500 מ"ל, הקטנה של קרוב ל-17% ברוב הרשתות. מה יקרה למחיר לצרכן? נחשו.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Pantene shampoo and conditioner (Israel, 2018) shrink? 600 ml → 500 ml”, https://shrinkradar.com/cases/pantene-shampoo-and-conditioner-israel-2018-il-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.