Known cases / Personal Care / Dove
Did Dove Body Wash shrink?
24 → 22 oz −8.3%Size Facts
Before24 oz
After
22 oz
Hidden unit-price rise at same price+9.1%
When2023
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Early Spring 2023 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“In this case, it has gone from 24 ounces to 22 ounces to now just 20 ounces”
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