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Known cases / Chips & Snacks / Eat

Did Eat Natural Fruit & Nut-repen shrink?

150 → 120 g −20.0%
Size Facts
Did it shrink?Yes
Before150 g
After
120 g
Cut−20.0%
Hidden unit-price rise at same price+25.0%
When2025
CountryNetherlands
Price€3,19 → €3,19
Real price change per g+25.0%
Evidenceconsumer association investigation (manufacturer response)
Confidencehigh

Source: Consumentenbond — Krimpflatie (2025) (consumentenbond.nl). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Prijs: €3,19. Inhoud: van 150 naar 120 gram (-20%). Prijs per 100 gram: +25%. Reactie Eat Natural: 'Net als bij veel andere fabrikanten is er sprake van een kostenstijging waaronder factoren als ingrediënten, verpakking, productie en logistiek. Om deze factoren in evenwicht te brengen en onze consu”

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