Did Ruffles potato chips bag shrink?

Source and evidence

Against official inflation: BLS CPI-U (US) “snacks” changed +0.0% (12 months to May 2025). The size cut alone raises the price per ounce by +5.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“SE PRINT: Thanks to Richard G. for spotting this change. Ruffles Potato chip bags have been downsized for decades. The latest example is Ruffles whose bags are now down to 8.5 ounces from nine ounces. But rest assured, you’ll still get the same amount of air or perhaps a bit more in each bag.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.