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Did Ruffles jamón crisps, economy pack (Spain) shrink?

Size FactsDid it shrink? Yes
Before295 g
After243 g
−17.6%smaller
Price per 100 g · observed+25.6%Shelf price €2.89 → €2.99, as recorded by the source.

Before you paid €0.98 per 100 g; after, €1.23 per 100 g: 25.6% more for the same amount.

How big a cut? The 23rd-largest of 94 documented chips & snacks cuts; a bigger cut than 70% of all 1,366 cases in the library. See the biggest cuts →

When
2022–2025 · reported 2 Jun 2025
Country
Spain
Brand
Ruffles
Category
Chips & Snacks
Source
elobservador.com.uy

Source and evidence

El Observador — FACUA: consumidores acusan a PepsiCo de reducir envases de Ruffles, Lays, Doritos y Cheetos (2 Jun 2025) elobservador.com.uy

Source fetched 2026-11-03.

The economy pack went from 295 g (January 2022) to 243 g (May 2025) while the price rose from €2.89 to €2.99 (FACUA).

Evidence
Typeconsumer organisation shelf-price comparison (FACUA) reported by news site
Confidencehigh
Size cut alone, at the old price+21.4%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: Eurostat HICP (ES) “processed food excluding alcohol and tobacco” changed +18.0% (2025 average vs 2022, a broad match for this category). This pack’s price per gram changed +25.6%, 7.6 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Ruffles sabor jamón : El pack económico pasó de 295 gramos en enero de 2022 a 243 gramos en mayo de 2025, con un precio que subió de 2,89 a 2,99 euros, lo que implica un encarecimiento del 11% por kilo.”

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More from Ruffles

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Chips and crisps shrinkflation →

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Cite this case

ShrinkRadar, “Did Ruffles jamón crisps, economy pack (Spain) shrink? 295 g → 243 g”, https://shrinkradar.com/cases/ruffles-jam-n-crisps-economy-pack-spain-2022-2025.html, accessed 2026-11-05. Original source: El Observador — FACUA: consumidores acusan a PepsiCo de reducir envases de Ruffles, Lays, Doritos y Cheetos (2 Jun 2025) (https://www.elobservador.com.uy/espana/sucede/consumidores-acusan-pepsico-reducir-envases-ruffles-lays-doritos-y-cheetos-y-aumentar-su-precio-espana-n6002232).

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