Known cases / Breakfast Cereals / Vision
Did Vision zonnebrandmiddel shrink?
200 → 180 g −10.0%Size Facts
Before200 g
After
180 g
Hidden unit-price rise at same price+11.1%
When2024
CountryNetherlands
Price€25,99 → €29,99
Evidenceconsumer association investigation (manufacturer response)
Confidencehigh
Source: Consumentenbond — Krimpflatie (2024) (consumentenbond.nl). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Prijs: van €25,99 naar €29,99 Inhoud: van 200 naar 180 gram (-10%) Prijs per 100 ml: +28% Reactie fabrikant: 'Het besluit om verpakkingsformaten voor Vision aan te passen is genomen na zorgvuldige afweging van verschillende factoren. Waaronder stijgende grondstofkosten, productie-uitdagingen en mar”
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