Personal care hidden inflation: +27.9% per unit vs +1.6% official inflation

By ShrinkRadar · Updated 2026-11-05 · Part of the ShrinkRadar Index, recomputed from the case library and official price data on every build

When a personal care pack shrinks, its price per unit jumps. In 22 documented personal care shrinks with shelf prices before and after and an official match (2020–2026), the median price per unit changed +27.9%. Official inflation for the same cases, matched to each one’s category, country and time, was +1.6%: official prices up 1.6%, the ShrinkRadar per-unit price up 27.9% over the same periods.

In one lineBy countryBy yearCasesOfficial seriesMethodCite

Personal care in one line

Each line is computed from the tables below. Copy one with its source.

1. Personal care: official prices were up 1.6% and the ShrinkRadar per-unit price up 27.9% over the same periods. Packs that shrank cost a median 27.9% more per unit than the pack they replaced, against 1.6% official inflation for the same category, country and time (22 priced cases with an official match, 2020–2026, mostly from Verbraucherzentrale Hamburg).

2. In 100% of those personal care cases (22 of 22), the price per unit rose more than official inflation for the same category, country and time.

3. Across all 27 documented personal care shrinks since 2018, the size cut alone raised the price per unit by a median 33.3%, before any change in the shelf price.

4. In Germany, personal care packs that shrank were up 33.3% per unit, while official prices (Eurostat HICP) for the same cases were up 1.6% over the same periods (19 priced cases with an official match, 2020–2026, all from Verbraucherzentrale Hamburg).

By country

The same comparison for personal care cases by the country they come from, each against its own statistics office. A country needs at least 5 priced cases with an official match; 6 of 7 countries have fewer, and the table says so instead of showing a figure.

By year

By the year the pack changed. A year needs at least 5 priced cases; thin years are marked. Comparisons spanning several years (0 personal care cases) are left out of this series but kept in the headline and the case list.

The 27 personal care cases

Which cases count. All 27 personal care cases that changed in 2018 or later are listed and count in the size-cut figure. The per-unit headline uses the 22 that have shelf prices before and after and an official match (listed first). Left out of the per-unit figure: 5 size-only cases (the source recorded no shelf prices; we never fill one in). Cases without an official match: no official benchmark loaded for this country (2).

Official series used

Each personal care case is matched to one official series for its country. A broad match means no series exists for exactly this category, so the nearest wider one is used.

Method and limits

Cite this page

ShrinkRadar, “ShrinkRadar Index: personal care hidden inflation”, https://shrinkradar.com/shrinkflation-index/personal-care/, accessed 2026-11-05. Data: ShrinkRadar case library; U.S. Bureau of Labor Statistics CPI-U; Eurostat HICP; Office for National Statistics CPI (Open Government Licence v3.0).

More on personal care

• ShrinkRadar Index: all categories →Every category, country, month and year, with CSV downloads.
• Toothpaste, deodorant and personal care shrinkflation →Every documented case in one place, brand by brand.
• All Personal Care cases and tracked products →Size Facts, brands caught most often and products we check daily.
• shrinkflation-index.csv →Every Index figure, including this category, with case counts and a status column for thin rows.

Other categories in the Index

• Chocolate and candy +20.0% vs +8.7%
• Pasta, rice and meals +16.4% vs −0.7%
• Chips and snacks +19.5% vs +4.7%
• Dairy +11.1% vs +4.8%
• Breakfast cereal +25.0% vs +2.6%
• Laundry +14.5% vs +2.0%
• Coffee and tea +25.0% vs +11.6%
• Cookies and crackers +21.2% vs +1.3%
• Meat and fish +19.3% vs +3.0%
• Soap, shampoo and body wash +21.4% vs +1.9%
• Dish soap and cleaners +11.1% vs +1.7%
• Juice and soft drinks +33.2% vs +5.0%
• Frozen Foods +16.9% vs +3.8%
• Baking goods and spreads +25.1% vs +2.8%
• Pet Food +17.6% vs +1.9%
• Bread and bakery +16.0% vs +1.6%
• Toilet Paper +29.4% vs +28.8%
• Health and supplements +15.2% vs +3.2%
• Ice Cream +9.5% vs +6.6%
• Paper Towels +25.8% vs +28.8%

Closest to a figure (priced cases with an official match now, of 5 needed): Baby 4, needs 1 more; Household 4, needs 1 more; Oral Care 4, needs 1 more; Tissues 4, needs 1 more; Feminine Care 3, needs 2 more; Shaving & Razors 2, needs 3 more; Cat Litter & Pet Supplies 1, needs 4 more; Deodorant 1, needs 4 more; Bags, Foil & Wrap 0, needs 5 more.