Did Neutrogena Deep Moisture body lotion (Austria) shrink?

Size FactsDid it shrink? Yes
Before400 ml
After250 ml
−37.5%smaller
Price per 100 ml · if the price stayed the same+60.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 4th-largest of 27 documented personal care cuts (tied with 2 others); a bigger cut than 95% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 2 Oct 2024
Country
Austria
Brand
Neutrogena
Category
Personal Care
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

Same price, reader says. The company says the relaunch in March 2024 changed the format and fill 'to balance costs'.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “other appliances, articles and products for personal care” changed +1.2% (12 months to Oct 2024). The size cut alone raises the price per millilitre by +60.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Stellungnahme gebeten, jedoch keine Rückmeldung erhalten. Neutrogena Deep Moisture "Ich nehme das Produkt seit einigen Jahren, der Inhalt war immer mit 400 ml. Die Neue Flasche hat nur mehr 250 ml. Warum? Der Preis ist gleich geblieben, eigentlich fühlt man sich als Kunde ausgenutzt", schreibt uns ein Konsument.”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: toothpaste, deodorant and personal care shrinkflation, every documented case in one place, brand by brand.

More from Neutrogena

All 2 Neutrogena cases →

Neutrogena products we track

More personal care in Austria

All 3 in the case library →

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Cite this case

ShrinkRadar, “Did Neutrogena Deep Moisture body lotion (Austria) shrink? 400 ml → 250 ml”, https://shrinkradar.com/cases/neutrogena-deep-moisture-body-lotion-austria-at-2024.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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