Did Nivea Sun Ultra Sensitive SPF 50 sun cream (UK) shrink?
Before you paid £17.00 per 100 ml; after, £21.25 per 100 ml: 25.0% more for the same amount.
How big a cut? The joint 15th-largest of 27 documented personal care cuts (tied with 3 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 2026
- Country
- United Kingdom
- Brand
- Nivea
- Category
- Personal Care
- Source
- examinerlive.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “appliances, articles and products for personal care” changed +1.5% (2026 average vs 2025, same 9 months). This pack’s price per millilitre changed +25.0%, 23.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…has faced accusations of \"predatory\" shrinkflation after reducing the size of its sun cream by a fifth — while keeping the price unchanged. Nivea's ultra-sensitive 50 SPF range now contains 40ml rather than 50ml but continues to retail at £8.50.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: toothpaste, deodorant and personal care shrinkflation, every documented case in one place, brand by brand.
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NIVEA Creme Care and Creme Soft cream soap bars (Hungary)
100 → 90 g−10.0%
Hungary · Source: nkfh.gov.hu - Personal Care · 2026
Nivea Sun UV Gesicht Anti-Age LSF 50+
50 → 40 ml−20.0%
Germany · Source: vzhh.de - Personal Care · 2025
Nivea Sun Schutz & Pflege LSF 30
250 → 200 ml−20.0%
Germany · Source: vzhh.de - Personal Care · 2021
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100 → 75 ml−25.0%
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Nivea products we track
Nivea brand page →- Deodorant
Nivea Pearl & Beauty
Net wt.50 mLNo size change21 checks · last 2026-11-05
- Deodorant
Nivea Black and white
Net wt.200 mlNo size change21 checks · last 2026-11-05
- Body Wash
Nivea Men Deep Clean shower gel 250 ml
Net wt.250 mlNo size change11 checks · last 2026-11-05
Newest in personal care
Toothpaste, deodorant and personal care shrinkflation →- Personal Care · 2025
TRESemmé Care & Protect heat protection spray (Hungary)
300 → 270 ml−10.0%
Hungary · Source: nkfh.gov.hu - Personal Care · 2025
Maria Nila Extreme Spray
400 → 300 ml−25.0%
Germany · Source: vzhh.de - Personal Care · 2024
Q-tips cotton swabs, warehouse-club multipack
1875 → 1750 swabs−6.7%
United States · Source: mouseprint.org
