ShrinkRadar
PlusSign inMy alerts
Menu

Did Feminine Care products shrink?

Track Feminine Care

Get an email when Feminine Care changes: size cuts, new cases and recipe changes. Plus, $5/month or $48/year.

Updated 2026-11-03 (latest case added) · 5 sourced cases, each linked to its source

Do feminine care products shrink? Yes. We have 5 documented cases in Feminine Care from 2022 to 2025, in 3 countries. The median pack lost 23.1% (a 30.0% hidden price rise per unit at the same price); the biggest cut was Always Dailies Cotton Protection Normal panty liners (Austria), 38 liners → 28 liners (−26.3%). Brands caught most often: Always (2).

Size Facts
Did Feminine Care products shrink?Yes
Documented cases5
Biggest cut−26.3%
Median cut−23.1%
Hidden rise per unit at the same price (median)+30.0%
Years2022–2025
Most recent2025
CountriesGermany Austria Switzerland
Pricier per unit (of 3 priced)3
Tracked daily0

5 documented cases. Biggest cut: Always Dailies Cotton Protection Normal panty liners (Austria), 38 liners → 28 liners (−26.3%). See cases below.

Shampoo, soap & toothpaste shrinkflationPersonal care shrinkflation

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (5)

FAQ

Do feminine care products shrink?

Yes. ShrinkRadar has 5 documented shrinkflation cases in Feminine Care (2022–2025), from Germany, Austria and Switzerland. The biggest: Always Dailies Cotton Protection Normal panty liners (Austria), 38 liners → 28 liners (−26.3%).

What are recent examples of feminine care shrinkflation?

Most recently reported: My Camelia Maxi Binden Lang: 20 pieces → 16 pieces (2025); Always Dailies Cotton Protection Normal panty liners (Austria): 38 liners → 28 liners (2024); Tampax tampons box (Switzerland): 22 tampons → 20 tampons (2024); Always Dailies Cotton Protection Slipeinlagen normal: 38 pieces → 28 pieces (2023).

Which feminine care brands shrank most often?

In our library: Always (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.

How much smaller do feminine care products get?

The median documented cut is 23.1%, a 30.0% hidden price rise per unit if the shelf price stays the same. Where the source recorded prices (3 cases), 3 got more expensive per unit.

Guides and data for feminine care

Brands with the most feminine care cases