Did Always Dailies Cotton Protection Normal panty liners (Austria) shrink?

Size FactsDid it shrink? Yes
Before38 liners
After28 liners
−26.3%smaller
Price per liner · if the price stayed the same+35.7%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint largest of 5 documented feminine care cuts (tied with 1 other); a bigger cut than 89% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 2 Oct 2024
Country
Austria
Brand
Always
Category
Feminine Care
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

A shopper paid €3.99; P&G confirmed the change and gave the RRP as €3.59. VKI does not date this change; 2024 is when its collection reported it.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “other appliances, articles and products for personal care” changed +1.2% (12 months to Oct 2024, a broad match for this category). The size cut alone raises the price per unit by +35.7% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Die UVP für diese Range (...) liegt bei 3,49€." Bild: VKI Always Dailies Cotton Protection Normal "Habe gerade die Always Dailies Cotton um 3,99 Euro gekauft. Statt 38 Slipeinlagen sind jetzt nur noch 28 drinnen", schreibt uns eine Userin auf TikTok. Was sagt Procter&Gamble dazu?”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: toothpaste, deodorant and personal care shrinkflation, every documented case in one place, brand by brand.

More from Always

All 2 Always cases →

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Cite this case

ShrinkRadar, “Did Always Dailies Cotton Protection Normal panty liners (Austria) shrink? 38 liners → 28 liners”, https://shrinkradar.com/cases/always-dailies-cotton-protection-normal-panty-liners-austria-at-2024.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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