Juice and soft drinks hidden inflation: +33.2% per unit vs +5.0% official inflation

By ShrinkRadar · Updated 2026-11-05 · Part of the ShrinkRadar Index, recomputed from the case library and official price data on every build

When a juice and soft drinks pack shrinks, its price per unit jumps. In 20 documented juice and soft drinks shrinks with shelf prices before and after and an official match (2019–2026), the median price per unit changed +33.2%. Official inflation for the same cases, matched to each one’s category, country and time, was +5.0%: official prices up 5.0%, the ShrinkRadar per-unit price up 33.2% over the same periods.

In one lineBy countryBy yearCasesOfficial seriesMethodCite

Juice and soft drinks in one line

Each line is computed from the tables below. Copy one with its source.

1. Juice and soft drinks: official prices were up 5.0% and the ShrinkRadar per-unit price up 33.2% over the same periods. Packs that shrank cost a median 33.2% more per unit than the pack they replaced, against 5.0% official inflation for the same category, country and time (20 priced cases with an official match, 2019–2026, mostly from Verbraucherzentrale Hamburg).

2. In 100% of those juice and soft drinks cases (20 of 20), the price per unit rose more than official inflation for the same category, country and time.

3. Across all 32 documented juice and soft drinks shrinks since 2018, the size cut alone raised the price per unit by a median 25.0%, before any change in the shelf price.

4. In Germany, juice and soft drinks packs that shrank were up 33.2% per unit, while official prices (Eurostat HICP) for the same cases were up 5.6% over the same periods (16 priced cases with an official match, 2019–2026, all from Verbraucherzentrale Hamburg).

By country

The same comparison for juice and soft drinks cases by the country they come from, each against its own statistics office. A country needs at least 5 priced cases with an official match; 7 of 8 countries have fewer, and the table says so instead of showing a figure.

By year

By the year the pack changed. A year needs at least 5 priced cases; thin years are marked. Comparisons spanning several years (0 juice and soft drinks cases) are left out of this series but kept in the headline and the case list.

The 32 juice and soft drinks cases

Which cases count. All 32 juice and soft drinks cases that changed in 2018 or later are listed and count in the size-cut figure. The per-unit headline uses the 20 that have shelf prices before and after and an official match (listed first). Left out of the per-unit figure: 12 size-only cases (the source recorded no shelf prices; we never fill one in). Cases without an official match: no official benchmark loaded for this country (1). Not listed: 6 older juice and soft drinks cases that changed before 2018, outside the range of the official data.

Official series used

Each juice and soft drinks case is matched to one official series for its country. A broad match means no series exists for exactly this category, so the nearest wider one is used.

Method and limits

Cite this page

ShrinkRadar, “ShrinkRadar Index: juice and soft drinks hidden inflation”, https://shrinkradar.com/shrinkflation-index/juice-and-drinks/, accessed 2026-11-05. Data: ShrinkRadar case library; U.S. Bureau of Labor Statistics CPI-U; Eurostat HICP; Office for National Statistics CPI (Open Government Licence v3.0); Stats NZ CPI (CC BY 4.0).

More on juice and soft drinks

• ShrinkRadar Index: all categories →Every category, country, month and year, with CSV downloads.
• Juice, soda and drinks shrinkflation →Every documented case in one place, brand by brand.
• All Juice & Drinks cases and tracked products →Size Facts, brands caught most often and products we check daily.
• shrinkflation-index.csv →Every Index figure, including this category, with case counts and a status column for thin rows.

Other categories in the Index

• Chocolate and candy +20.0% vs +8.7%
• Pasta, rice and meals +16.4% vs −0.7%
• Chips and snacks +19.5% vs +4.7%
• Dairy +11.1% vs +4.8%
• Breakfast cereal +25.0% vs +2.6%
• Laundry +14.5% vs +2.0%
• Coffee and tea +25.0% vs +11.6%
• Cookies and crackers +21.2% vs +1.3%
• Meat and fish +19.3% vs +3.0%
• Personal Care +27.9% vs +1.6%
• Soap, shampoo and body wash +21.4% vs +1.9%
• Dish soap and cleaners +11.1% vs +1.7%
• Frozen Foods +16.9% vs +3.8%
• Baking goods and spreads +25.1% vs +2.8%
• Pet Food +17.6% vs +1.9%
• Bread and bakery +16.0% vs +1.6%
• Toilet Paper +29.4% vs +28.8%
• Health and supplements +15.2% vs +3.2%
• Ice Cream +9.5% vs +6.6%
• Paper Towels +25.8% vs +28.8%

Closest to a figure (priced cases with an official match now, of 5 needed): Baby 4, needs 1 more; Household 4, needs 1 more; Oral Care 4, needs 1 more; Tissues 4, needs 1 more; Feminine Care 3, needs 2 more; Shaving & Razors 2, needs 3 more; Cat Litter & Pet Supplies 1, needs 4 more; Deodorant 1, needs 4 more; Bags, Foil & Wrap 0, needs 5 more.