Known cases / Juice & Drinks / Keri
Did Keri fruit juice bottle (New Zealand) shrink?
3 → 2.4 l −20.0%Size Facts
Before3 l
After
2.4 l
Hidden unit-price rise at same price+25.0%
When2025
CountryNew Zealand
Evidenceconsumer association investigation (member reports, manufacturer response)
Confidencehigh
Source: Consumer NZ — 7 supermarket products that have shrunk in size or quality (Feb 2026) (consumer.org.nz). Source fetched 2026-10-17. Check the math in the calculator.
What the source says
“ricks manufacturers use. Our investigation into shrinkflation and skimpflation calls for more transparency around these 2 practices. Here are 7 you sent us. 1. Keri fruit juice shrunk by 20% 3L ➜ 2.4L Several people contacted us about the Keri juice range getting smaller with no drop in price to compensate. A Coca-Cola”
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