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Did Morrisons ginger shot shrink?

Size FactsDid it shrink? Yes
Before100 ml
After60 ml
−40.0%smaller
Price per 100 ml · observed+127.3%Shelf price £1.10 → £1.50, as recorded by the source.

Before you paid £1.10 per 100 ml; after, £2.50 per 100 ml: 127.3% more for the same amount.

How big a cut? The 2nd-largest of 38 documented juice & drinks cuts; a bigger cut than 96% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 15 May 2026
Country
United Kingdom
Brand
Morrisons
Category
Juice & Drinks
Source
allsupers.co.uk

Source and evidence

Morrisons Ginger Shot 60ml: 100 ml → 60 ml — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Found by Allsupers' automated check of Morrisons listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 15 May 2026); regular price £1.10 before, £1.50 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+66.7%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “mineral waters, soft drinks and juices” changed +3.0% (12 months to May 2026). This pack’s price per millilitre changed +127.3%, 124.3 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Morrisons Ginger Shot (Morrisons), size 100 ml, regular price £1.10, price per unit £11.00/l. Now: Morrisons Ginger Shot 60ml (Morrisons), size 60 ml, regular price £1.50, price per unit £25.00/l. First detected: 20 May 2026. New pack since 15 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: juice, soda and drinks shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Morrisons ginger shot shrink? 100 ml → 60 ml”, https://shrinkradar.com/cases/morrisons-ginger-shot-uk-2026.html, accessed 2026-11-05. Original source: Morrisons Ginger Shot 60ml: 100 ml → 60 ml — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/613).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.