Did Chaps Premium Zobo soft drink (Morrisons) shrink?

Size FactsDid it shrink? Yes
Before330 ml
After275 ml
−16.7%smaller
Price per 100 ml · observed+20.0%Shelf price £2.00 → £2.00, as recorded by the source.

Before you paid £0.61 per 100 ml; after, £0.73 per 100 ml: 20.0% more for the same amount.

How big a cut? The joint 19th-largest of 38 documented juice & drinks cuts (tied with 3 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 31 May 2026
Country
United Kingdom
Brand
Chaps
Category
Juice & Drinks
Source
allsupers.co.uk

Source and evidence

Chaps Premium Zobo Soft Drink : 330 ml → 275 ml — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Found by Allsupers' automated check of Morrisons listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 31 May 2026); regular price £2.00 before, £2.00 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+20.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “mineral waters, soft drinks and juices” changed +3.0% (12 months to May 2026). This pack’s price per millilitre changed +20.0%, 17.0 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Chaps Premium Zobo Soft Drink (Morrisons), size 330 ml, regular price £2.00, price per unit £6.06/l. Now: Chaps Premium Zobo Soft Drink (Morrisons), size 275 ml, regular price £2.00, price per unit £7.27/l. First detected: 31 May 2026. New pack since 31 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: juice, soda and drinks shrinkflation, every documented case in one place, brand by brand.

More juice & drinks in United Kingdom

All 4 in the case library →

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Cite this case

ShrinkRadar, “Did Chaps Premium Zobo soft drink (Morrisons) shrink? 330 ml → 275 ml”, https://shrinkradar.com/cases/chaps-premium-zobo-soft-drink-morrisons-uk-2026.html, accessed 2026-11-05. Original source: Chaps Premium Zobo Soft Drink : 330 ml → 275 ml — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/2902).

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