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Did innocent immunity shots, ginger (UK) shrink?

Size FactsDid it shrink? Yes
Before80 ml
After60 ml
−25.0%smaller
Price per 100 ml · observed+33.3%Shelf price £2.00 → £2.00, as recorded by the source.

Before you paid £2.50 per 100 ml; after, £3.33 per 100 ml: 33.3% more for the same amount.

How big a cut? The joint 12th-largest of 38 documented juice & drinks cuts (tied with 3 others); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 30 Sep 2026
Country
United Kingdom
Brand
innocent
Category
Juice & Drinks
Source
allsupers.co.uk

Source and evidence

innocent Immunity, Ginger, Turmeric, Apple & Lemon Shot: 80 ml → 60 ml — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Ginger, turmeric, apple & lemon and Fiery Ginger at Ocado, £2.00 before and after. Found by Allsupers' automated check of Ocado listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 30 September 2026); regular price £2.00 before, £2.00 after. Other matching Allsupers records: record 27389.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+33.3%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “mineral waters, soft drinks and juices” changed +2.2% (12 months to Sep 2026). This pack’s price per millilitre changed +33.3%, 31.1 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Innocent Immunity, Ginger, Turmeric, Apple & Lemon Shot (Ocado), size 80 ml, regular price £2.00, price per unit £25.00/l. Now: innocent Immunity, Ginger, Turmeric, Apple & Lemon Shot (Ocado), size 60 ml, regular price £2.00, price per unit £33.33/l. First detected: 13 October 2026. New pack since 30 September 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: juice, soda and drinks shrinkflation, every documented case in one place, brand by brand.

More juice & drinks in United Kingdom

All 4 in the case library →

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Cite this case

ShrinkRadar, “Did innocent immunity shots, ginger (UK) shrink? 80 ml → 60 ml”, https://shrinkradar.com/cases/innocent-immunity-shots-ginger-uk-uk-2026.html, accessed 2026-11-05. Original source: innocent Immunity, Ginger, Turmeric, Apple & Lemon Shot: 80 ml → 60 ml — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/27375).

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