Known cases / Juice & Drinks / Gatorade
Did Gatorade Thirst Quencher bottle shrink?
32 → 28 fl oz −12.5%Size Facts
Before32 fl oz
After
28 fl oz
Hidden unit-price rise at same price+14.3%
When2022
CountryUnited States
Evidencenews / advocacy report
Confidencehigh
Source: Philadelphia Inquirer (Mar 15, 2022) (inquirer.com). source fetched 2026-10-13. Check the math in the calculator.
Other documented cases
- 🇩🇪 Juice & Drinks · 2019
HiPP 100% Bio Direktsaft Karotte
500 → 330 ml −34.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2022
Gut & Günstig feine Beerenmischung
750 → 500 g −33.3%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2022
Penny Bitter Lemon
1.5 → 1 l −33.3%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2025
Valensina Milde Orange
1000 → 700 ml −30.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2021
Blankenburger Orancia
1000 → 700 ml −30.0%Source: vzhh.de - 🇧🇷 Juice & Drinks · 2023
Tang powdered drink
25 → 18 g −28.0%Source: procon.niteroi.rj.gov.br