Did Florida's Natural orange juice (2018) shrink?

Size FactsDid it shrink? Yes
Before59 fl oz
After52 fl oz
−11.9%smaller
Price per fl oz · if the price stayed the same+13.5%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 28th-largest of 38 documented juice & drinks cuts (tied with 2 others); a bigger cut than 46% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported 24 Dec 2018
Country
United States
Brand
Florida's Natural
Category
Juice & Drinks
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “juices and nonalcoholic drinks” changed +2.5% (12 months to Dec 2018). The size cut alone raises the price per fluid ounce by +13.5% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…First it was Tropicana and then Simply Orange followed suit. And now it’s Florida’s Natural that has gone from 59 ounces to just 52 ounces. *MOUSE PRINT: Cottonelle Toilet paper is one of the categories subject to frequent downsizing.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: juice, soda and drinks shrinkflation, every documented case in one place, brand by brand.

More from Florida's Natural

All 3 Florida's Natural cases →

More juice & drinks in United States

All 13 in the case library →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Florida's Natural orange juice (2018) shrink? 59 fl oz → 52 fl oz”, https://shrinkradar.com/cases/florida-s-natural-orange-juice-2018-us-2018.html, accessed 2026-11-05. Original source: Here We Downsize Again – Dec. 2018 – Mouse Print* (https://www.mouseprint.org/2018/12/24/here-we-downsize-again-dec-2018/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.