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Did Florida's Natural orange juice (2010) shrink?

Size FactsDid it shrink? Yes
Before64 fl oz
After59 fl oz
−7.8%smaller
Price per fl oz · if the price stayed the same+8.5%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 33rd-largest of 38 documented juice & drinks cuts (tied with 3 others); a bigger cut than 19% of all 1,366 cases in the library. See the biggest cuts →

When
2010 · reported 6 Dec 2010
Country
United States
Brand
Florida's Natural
Category
Juice & Drinks
Source
mouseprint.org

Source and evidence

More Products Downsized – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Florida's Natural followed Tropicana from 64 to 59 oz in late 2010 and told Mouse Print it 'had to follow suit'.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…by Mouse Print* why their product was downsized, the company responded: “As I hope you are aware, our major competitors had all previously made the switch. Although we had tried to maintain the 64 ounce size, we were at a big cost disadvantage.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: juice, soda and drinks shrinkflation, every documented case in one place, brand by brand.

More from Florida's Natural

All 3 Florida's Natural cases →

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Cite this case

ShrinkRadar, “Did Florida's Natural orange juice (2010) shrink? 64 fl oz → 59 fl oz”, https://shrinkradar.com/cases/florida-s-natural-orange-juice-2010-us-2010.html, accessed 2026-11-05. Original source: More Products Downsized – Mouse Print* (https://www.mouseprint.org/2010/12/06/more-products-downsized/).

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