Did Danone Skyr high protein natural yoghurt (UK) shrink?

Size FactsDid it shrink? Yes
Before480 g
After450 g
−6.2%smaller
Price per 100 g · observed+6.7%Shelf price £2.40 → £2.40, as recorded by the source.

Before you paid £0.50 per 100 g; after, £0.53 per 100 g: 6.7% more for the same amount.

How big a cut? The joint 56th-largest of 65 documented dairy cuts (tied with 3 others); a bigger cut than 11% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 19 May 2026
Country
United Kingdom
Brand
Danone
Category
Dairy
Source
allsupers.co.uk

Source and evidence

Danone Skyr 0% Fat High Protein Natural Yoghurt 450g: 480 g → 450 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Found by Allsupers' automated check of Tesco listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 19 May 2026); regular price £2.40 before, £2.40 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+6.7%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “milk, cheese and eggs” changed +0.4% (12 months to May 2026). This pack’s price per gram changed +6.7%, 6.3 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Danone Skyr High Protein 0% Fat Natural Yoghurt 480g (Tesco), size 480 g, regular price £2.40, price per unit £5.00/kg. Now: Danone Skyr 0% Fat High Protein Natural Yoghurt 450g (Tesco), size 450 g, regular price £2.40, price per unit £5.33/kg. First detected: 19 May 2026. New pack since 19 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: butter, cheese and yogurt shrinkflation, every documented case in one place, brand by brand.

Danone products we track

More dairy in United Kingdom

All 7 in the case library →

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Cite this case

ShrinkRadar, “Did Danone Skyr high protein natural yoghurt (UK) shrink? 480 g → 450 g”, https://shrinkradar.com/cases/danone-skyr-high-protein-natural-yoghurt-uk-uk-2026.html, accessed 2026-11-05. Original source: Danone Skyr 0% Fat High Protein Natural Yoghurt 450g: 480 g → 450 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/470).

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