Did Ambrosia Devon custard, 1 kg pack (UK) shrink?
Size FactsDid it shrink? Yes
Before1000 g
After750 g
−25.0%smaller
Price per 100 g · observed+33.3%Shelf price £1.85 → £1.85, as recorded by the source.
Before you paid £0.19 per 100 g; after, £0.25 per 100 g: 33.3% more for the same amount.
How big a cut? The joint 2nd-largest of 65 documented dairy cuts (tied with 5 others); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2017 · reported 23 Feb 2019
- Country
- United Kingdom
- Brand
- Ambrosia
- Category
- Dairy
- Source
- which.co.uk
Source and evidence
What the source says
“1.25 to £1, but at Asda the packs were beingsold at £1 both before and after the shrink.At Tesco they were £1.10 before and £1 after- not a proportionate drop. Ambrosia Devon custard WAS: £1.85 for 1kg (19p/100g) NOW: £2 for 750g (27p/100g) The 1kg pack of Ambrosia Devon Custardvanished from all stockists (Asda, Morrisons,Sainsbury's and Tesco) around…”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: butter, cheese and yogurt shrinkflation, every documented case in one place, brand by brand.
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