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Did I Can't Believe shrink its products?

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Updated 2026-10-21 (latest case added) · 1 sourced case, each linked to its source

Did I Can't Believe shrink its products? Yes. We have 1 documented shrinkflation case for I Can't Believe dated 2026, reported in the UK. I Can't Believe It's Not Butter spread (UK) went from 500 g to 450 g (−10.0%), an 11.1% hidden price rise per unit if the price stayed the same. Where the source recorded the shelf price before and after (1 case), 1 got more expensive per unit.

Size Facts
Did I Can't Believe products shrink?Yes
Documented cases1
Biggest cut−10.0%
Median cut−10.0%
Hidden rise per unit at the same price (median)+11.1%
Years2026
Most recent2026
CountriesUnited Kingdom
Pricier per unit (of 1 priced)1
Tracked daily0

1 documented case. Biggest cut: I Can't Believe It's Not Butter spread (UK), 500 g → 450 g (−10.0%). See cases below.

Thanksgiving shrinkflationDairy shrinkflation

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (1)

FAQ

Did I Can't Believe shrink its products?

Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for I Can't Believe (2026). I Can't Believe It's Not Butter spread (UK) went from 500 g to 450 g (−10.0%), dated 2026.

When did I Can't Believe shrink its products?

The source dates it 2026.

Who reported I Can't Believe shrinkflation?

It comes from allsupers.co.uk, covering the UK. Each case page quotes and links its source.

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All Dairy cases →

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