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Did Select Gold shrink its products?

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Updated 2026-10-20 (latest case added) · 3 sourced cases, each linked to its source

Did Select Gold shrink its products? Yes. We have 3 documented shrinkflation cases for Select Gold dated 2023, reported in Austria. The biggest cut: Select Gold dry cat food, 10 kg bag (Fressnapf, Austria), 10 kg → 7 kg (−30.0%). It is also the most recent (2023). The median Select Gold pack lost 25.0%, a 33.3% hidden price rise per unit at the same price.

Size Facts
Did Select Gold products shrink?Yes
Documented cases3
Biggest cut−30.0%
Median cut−25.0%
Hidden rise per unit at the same price (median)+33.3%
Years2023
Most recent2023
CountriesAustria
Tracked daily0

3 documented cases. Biggest cut: Select Gold dry cat food, 10 kg bag (Fressnapf, Austria), 10 kg → 7 kg (−30.0%). See cases below.

Pet food shrinkflationAustria shrinkflation list

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

All 3 documented Select Gold cases

Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same.

ProductSizeCutHidden riseSource
Select Gold dry cat food, 10 kg bag (Fressnapf, Austria)
Select Gold · Austria · 2023		10 kg → 7 kg−30.0%+42.9%konsument.at
Select Gold dry cat food, small bag (Fressnapf, Austria)
Select Gold · Austria · 2023		400 g → 300 g−25.0%+33.3%konsument.at
Select Gold dry cat food, 3 kg bag (Fressnapf, Austria)
Select Gold · Austria · 2023		3 kg → 2.5 kg−16.7%+20.0%konsument.at

FAQ

Did Select Gold shrink its products?

Yes. ShrinkRadar has 3 documented, sourced shrinkflation cases for Select Gold (2023). The biggest cut was Select Gold dry cat food, 10 kg bag (Fressnapf, Austria), 10 kg → 7 kg (−30.0%).

Which Select Gold products got smaller?

Documented, newest first: Select Gold dry cat food, 10 kg bag (Fressnapf, Austria): 10 kg → 7 kg (2023); Select Gold dry cat food, small bag (Fressnapf, Austria): 400 g → 300 g (2023); Select Gold dry cat food, 3 kg bag (Fressnapf, Austria): 3 kg → 2.5 kg (2023).

How much smaller did Select Gold products get?

The cuts range from −16.7% to −30.0%, with a median of −25.0%. At an unchanged shelf price that median cut means paying 33.3% more per unit.

When did Select Gold shrink its products?

By year in our library: 2023 (3). The most recently reported is Select Gold dry cat food, 10 kg bag (Fressnapf, Austria), dated 2023.

Who reported Select Gold shrinkflation?

These cases come from konsument.at, covering Austria. Each case page quotes and links its source.

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