Known cases / Pet Food / Whiskas
Did Whiskas cat food pouch (UK) shrink?
100 → 85 g −15.0%Size Facts
Before100 g
After
85 g
Hidden unit-price rise at same price+17.6%
When2023
CountryUnited Kingdom
Evidencereference work (Wikipedia list with primary citations)
Confidencemedium
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13. Check the math in the calculator.
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