Known cases / Pet Food / Natural
Did Natural Balance Adult Dog Food shrink?
26 → 24 lb −7.7%Size Facts
Before26 lb
After
24 lb
Hidden unit-price rise at same price+8.3%
When2022
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Early Fall 2022 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“When customer service at Natural Balance was asked why they downsized, the company responded saying, “To offer more consistency in sizing across our portfolio, we are reducing our bag sizes slightly on this formula from 26lbs. to 24lbs.””
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