Did Kalkan wet cat food pouch (Japan) shrink?

Size FactsDid it shrink? Yes
Before70 g
After60 g
−14.3%smaller
Price per 100 g · if the price stayed the same+16.7%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 25th-largest of 36 documented pet food cuts; a bigger cut than 56% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 23 Sep 2026
Country
Japan
Brand
Kalkan
Category
Pet Food
Source
okaidokulab.com

Source and evidence

お買い得ラボ (okaidokulab.com) — 日用品の内容量は減っているか: 7 changes checked against the original (Sept 2026) okaidokulab.com

Source fetched 2026-10-29.

Mars Japan's release of 17 Jan 2025 announced the first big Kalkan pouch renewal in about 20 years (new jelly recipe and packaging), on sale from late Feb 2025; the tracker confirmed the size change on kalkan.jp product pages (70 g to 60 g). On the shelf the price looked lower, but per gram the 60 g pouch costs about 30% more.

Evidence
Typeprice tracker check against maker's release or product page
Confidencemedium

Check the math in the calculator.

What the source says

“…2025年11月25日発売分 明治の商品ページ(新旧が両方残っていた) 牛乳石鹸 カウブランド赤箱 90g → 85g 2026年3月10日出荷分 ニュースリリース(2026年2月10日) P&G アリエール 液体 ジェル1000g → つめかえ625g 2026年8月下旬 P&Gリリース(2026年8月18日) マース カルカン パウチ 70g → 60g — kalkan.jp の商品ページ 花王 キュキュット クリア除菌 本体 240mL → 220mL 2024年8月31日 花王のリリース(内容量の表あり) 花王 メリット シャンプー つめかえ 340mL → 320mL…”

More from Japan: the Japan shrinkflation tracker has all 39 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Kalkan wet cat food pouch (Japan) shrink? 70 g → 60 g”, https://shrinkradar.com/cases/kalkan-wet-cat-food-pouch-japan-2025.html, accessed 2026-11-05. Original source: お買い得ラボ (okaidokulab.com) — 日用品の内容量は減っているか: 7 changes checked against the original (Sept 2026) (https://okaidokulab.com/shrink-vs-price/).

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