Did Crisco vegetable oil bottle (Canada) shrink?

Size FactsDid it shrink? Yes
Before1420 ml
After1180 ml
−16.9%smaller
Price per 100 ml · if the price stayed the same+20.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 17th-largest of 37 documented baking & spreads cuts; a bigger cut than 68% of all 1,366 cases in the library. See the biggest cuts →

When
2019–2024 · reported 18 Jul 2024
Country
Canada
Brand
Crisco
Category
Baking & Spreads
Source
nowtoronto.com

Source and evidence

NOW Toronto — New report proves shrinkflation is real (Community Researchers study of 60 products, Jul 2024) nowtoronto.com

Source fetched 2026-10-29.

Community Researchers compared 60 grocery products at No Frills, Metro and Walmart over the previous five years; 12 had shrunk. Crisco vegetable oil went from 1.42 L to 1.18 L (−16.9%).

Evidence
Typenews report on a non-profit shelf study (Community Researchers)
Confidencehigh

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “other food products and non-alcoholic beverages” changed +30.2% (2024 average vs 2019, a broad match for this category). The size cut alone raises the price per millilitre by +20.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…the products, the worst offenders included GoGo Squeez fruit squeeze pouches (from 1440 g to 1080 g), Jane’s boneless chicken bites (from 900 g to 710 g) and Crisco vegetable oil (from 1420 mL to 1180 mL). Canadian researcher and professor in food distribution, Dr.”

Topic guide: jam, spreads and baking shrinkflation, every documented case in one place, brand by brand.

More baking & spreads in Canada

All 4 in the case library →

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Cite this case

ShrinkRadar, “Did Crisco vegetable oil bottle (Canada) shrink? 1420 ml → 1180 ml”, https://shrinkradar.com/cases/crisco-vegetable-oil-bottle-canada-2019-2024.html, accessed 2026-11-05. Original source: NOW Toronto — New report proves shrinkflation is real (Community Researchers study of 60 products, Jul 2024) (https://nowtoronto.com/news/new-report-proves-shrinkflation-is-real-but-expert-says-other-key-issues-affecting-canadian-shoppers-were-overlooked/).

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