Did Pastene wine vinegar shrink?

Size FactsDid it shrink? Yes
Before32 fl oz
After25.4 fl oz
−20.6%smaller
Price per fl oz · if the price stayed the same+26.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 12th-largest of 37 documented baking & spreads cuts; a bigger cut than 81% of all 1,366 cases in the library. See the biggest cuts →

When
2010 · reported 6 Dec 2010
Country
United States
Brand
Pastene
Category
Baking & Spreads
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…Incidentally, he says the price stayed the same at about $2.42. Cheryl from Massachusetts submitted this picture of Pastene Wine Vinegar which was downsized from a full quart to just 25.4 ounces, but the new bottle was taller than the old one.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: jam, spreads and baking shrinkflation, every documented case in one place, brand by brand.

More baking & spreads in United States

All 9 in the case library →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Pastene wine vinegar shrink? 32 fl oz → 25.4 fl oz”, https://shrinkradar.com/cases/pastene-wine-vinegar-us-2010.html, accessed 2026-11-05. Original source: More Products Downsized – Mouse Print* (https://www.mouseprint.org/2010/12/06/more-products-downsized/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.