Did Betty Crocker cake mix, 2023 cut to 13.25 oz shrink?
How big a cut? The 22nd-largest of 37 documented baking & spreads cuts; a bigger cut than 53% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2023 · reported 18 Sep 2023
- Country
- United States
- Brand
- Betty Crocker
- Category
- Baking & Spreads
- Source
- mouseprint.org
Source and evidence
Against official inflation: BLS CPI-U (US) “other food at home” changed +4.2% (12 months to Sep 2023, a broad match for this category). The size cut alone raises the price per ounce by +15.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Betty Crocker Cake Mixes Remember when Betty Crocker cake mixes always used to be 18.25 ounces years ago? Some time ago, the mix was downsized to 15.25 oz. and recently shrunk again to just 13.25 oz. — a full five ounces less than the original. The boxes are identical in size. You still add the same ingredients.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: jam, spreads and baking shrinkflation, every documented case in one place, brand by brand.
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