Did Betty Crocker cake mix, 2023 cut to 13.25 oz shrink?

Size FactsDid it shrink? Yes
Before15.25 oz
After13.25 oz
−13.1%smaller
Price per oz · if the price stayed the same+15.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 22nd-largest of 37 documented baking & spreads cuts; a bigger cut than 53% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 18 Sep 2023
Country
United States
Brand
Betty Crocker
Category
Baking & Spreads
Source
mouseprint.org

Source and evidence

Mouse Print* — Here We Shrink Again – Early Fall 2023 mouseprint.org

Source fetched 2026-10-29. All 201 Mouse Print* cases.

The second cut: Betty Crocker mixes were 18.25 oz years ago, were cut to 15.25 oz, and in 2023 to 13.25 oz, five ounces less than the original. Mouse Print says the boxes are the same size, the recipe still calls for the same added ingredients and pans, and the package now says nine servings instead of ten.

Evidence
Typeconsumer-advocate report (photo of old/new packages)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “other food at home” changed +4.2% (12 months to Sep 2023, a broad match for this category). The size cut alone raises the price per ounce by +15.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Betty Crocker Cake Mixes Remember when Betty Crocker cake mixes always used to be 18.25 ounces years ago? Some time ago, the mix was downsized to 15.25 oz. and recently shrunk again to just 13.25 oz. — a full five ounces less than the original. The boxes are identical in size. You still add the same ingredients.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: jam, spreads and baking shrinkflation, every documented case in one place, brand by brand.

More from Betty Crocker

All 4 Betty Crocker cases →

More baking & spreads in United States

All 9 in the case library →

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Cite this case

ShrinkRadar, “Did Betty Crocker cake mix, 2023 cut to 13.25 oz shrink? 15.25 oz → 13.25 oz”, https://shrinkradar.com/cases/betty-crocker-cake-mix-2023-cut-to-13-25-oz-us-2023.html, accessed 2026-11-05. Original source: Mouse Print* — Here We Shrink Again – Early Fall 2023 (https://www.mouseprint.org/2023/09/18/here-we-shrink-again-early-fall-2023/).

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