Known cases / Ice Cream / Umpqua
Did Umpqua Frozen Yogurt shrink?
56 → 48 oz −14.3%Size Facts
Before56 oz
After
48 oz
Hidden unit-price rise at same price+16.7%
When2023
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Spring 2023 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“This brand of ice cream and frozen yogurt, primarily distributed in western states, was one of the last holdouts to reduce their 56-ounce containers to 48 ounces”
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56 → 48 oz −14.3%Source: mouseprint.org - 🇺🇸 Ice Cream · 2009
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