Known cases / Ice Cream / Magnum
Did Magnum ice creams (4-pack, per stick) shrink?
110 → 100 ml −9.1%Size Facts
Before110 ml
After
100 ml
Hidden unit-price rise at same price+10.0%
When2022
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-on-the-rise-which-reveals-the-items-that-have-shrunk-in-size-but-not- (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Vitie’s Digestives: down from 400g to 360g (10% smaller) Richmond meat-free sausages: down from 336g to 304g (9.5% smaller) Magnum ice creams (four pack): down from 110ml to 100ml (9.1% smaller) Nestlé Quality Street chocolate tubs: down from 650g to 600g tubs (7.7% smaller) Pringles tubes: down fr”
Magnum products we track
- Ice Creams
Magnum MINT
Net wt.300 ml
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