Known cases / Ice Cream / Ben & Jerry's
Did Ben & Jerry's tub (Europe) shrink?
500 → 465 ml −7.0%Size Facts
Before500 ml
After
465 ml
Hidden unit-price rise at same price+7.5%
When2020
CountryEurope
Evidencereference work (Wikipedia list with primary citations)
Confidencemedium
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13. Check the math in the calculator.
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