Known cases / Ice Cream / Breyers
Did Breyers shrink?
56 → 48 oz −14.3%Size Facts
Before56 oz
After
48 oz
Hidden unit-price rise at same price+16.7%
When2008
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Ice Cream Scoop: Major Brands Downsize Again (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“The original half gallon became 56 ounces, and now it is down again to 48 ounces — a full two cups less than the original size”
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Oryza Milchreis
1000 → 800 g −20.0%Source: vzhh.de - 🇺🇸 Ice Cream · 2023
Umpqua Frozen Yogurt
56 → 48 oz −14.3%Source: mouseprint.org - 🇺🇸 Ice Cream · 2009
Häagen-Dazs ice cream carton (US)
16 → 14 fl oz −12.5%Source: en.wikipedia.org - 🇺🇸 Ice Cream · 2010
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16 → 14 oz −12.5%Source: consumerreports.org - 🇨🇦 Ice Cream · 2023
Häagen-Dazs tub (Canada)
500 → 450 ml −10.0%Source: cbc.ca