Known cases / Years / 2020

Shrinkflation 2020: 42 documented examples

By ShrinkRadar · Updated 2026-10-16 · Every case links its source

Size Facts 2020

Did packs shrink in 2020?Yes

Documented cases42

Countries🇩🇪 🇺🇸 🇪🇺

Brands40

Median cut−14.1%

Biggest cut−50.0%

Pricier per unit (of 33 priced)33

Biggest: Mélange du Jardin Gewürzmischung, 20 g → 10 g.

These are the products that got smaller in 2020 according to the consumer agencies, consumer advocates and reporters we track. Main sources: vzhh.de, mouseprint.org, en.wikipedia.org. We fetched each source and checked the before and after sizes. The year is when the source dates the change; some lists are published a few months after the pack changed.

Biggest cuts in 2020

Product	Size	Cut
Mélange du Jardin Gewürzmischung Mélange · 🇩🇪 DE	20 g → 10 g	−50.0%
Dein Bestes Katzenfutter-Senior Dein · 🇩🇪 DE	750 g → 450 g	−40.0%
Dr. Hauschka Gesichtsöl Dr. Hauschka · 🇩🇪 DE	30 ml → 18 ml	−40.0%
Rituals Dao Body Scrub Rituals · 🇩🇪 DE	325 ml → 200 ml	−38.5%
Ebelin Nagellack Entferner Acetonfrei, Aloe Vera Duft Ebelin · 🇩🇪 DE	200 ml → 125 ml	−37.5%
Hofgut Basismüsli zum Selbermischen Hofgut · 🇩🇪 DE	750 g → 500 g	−33.3%
Tandil Weichspüler Tandil · 🇩🇪 DE	1.5 l → 1 l	−33.3%
Sensitiv Feuchtes Toilettenpapier Sensitiv · 🇩🇪 DE	60 pieces → 42 pieces	−30.0%
Arya Laya Aloe Vera Body Lotion Arya · 🇩🇪 DE	200 ml → 150 ml	−25.0%
Bedda in Salzlake Hirte Bedda · 🇩🇪 DE	200 g → 150 g	−25.0%
Ringsalami Pur Porc Ringsalami · 🇩🇪 DE	400 g → 300 g	−25.0%
Sensodyne ProSchmelz Tägliche Zahnpasta Sensodyne · 🇩🇪 DE	100 ml → 75 ml	−25.0%
Hitschler Hitschies Hitschler · 🇩🇪 DE	275 g → 210 g	−23.6%
Kinder Schokolade Kinder · 🇩🇪 DE	125 g → 100 g	−20.0%
Kitkat Chunky Sammelpack KitKat · 🇩🇪 DE	200 g → 160 g	−20.0%

Biggest hidden price hikes in 2020

Real change in price per unit, from the shelf prices the source recorded before and after.

Product	Size	Cut	Price · per unit
Mélange du Jardin Gewürzmischung Mélange · 🇩🇪 DE	20 g → 10 g	−50.0%	8,90 € → 7,90 € +77.5%
Sensitiv Feuchtes Toilettenpapier Sensitiv · 🇩🇪 DE	60 pieces → 42 pieces	−30.0%	1,35 € → 1,45 € +53.4%
Tandil Weichspüler Tandil · 🇩🇪 DE	1.5 l → 1 l	−33.3%	0,99 € → 0,99 € +50.0%
Rituals Dao Body Scrub Rituals · 🇩🇪 DE	325 ml → 200 ml	−38.5%	17,50 € → 14,90 € +38.4%
Dr. Hauschka Gesichtsöl Dr. Hauschka · 🇩🇪 DE	30 ml → 18 ml	−40.0%	22,00 € → 18,00 € +36.4%
Dein Bestes Katzenfutter-Senior Dein · 🇩🇪 DE	750 g → 450 g	−40.0%	1,79 € → 1,45 € +35.0%
Milka Weihnachtsmann 45 g Milka · 🇩🇪 DE	50 g → 45 g	−10.0%	0,99 € → 1,19 € +33.6%
Arya Laya Aloe Vera Body Lotion Arya · 🇩🇪 DE	200 ml → 150 ml	−25.0%	14,95 € → 14,95 € +33.3%
Bedda in Salzlake Hirte Bedda · 🇩🇪 DE	200 g → 150 g	−25.0%	2,99 € → 2,99 € +33.3%
Hitschler Hitschies Hitschler · 🇩🇪 DE	275 g → 210 g	−23.6%	1,99 € → 1,99 € +31.0%

By country

By category

Brands caught more than once in 2020

All 42 shrinkflation cases from 2020

Product	Size	Cut	Source
Mélange du Jardin Gewürzmischung Mélange · 🇩🇪 DE	20 g → 10 g	−50.0%	vzhh.de
Dein Bestes Katzenfutter-Senior Dein · 🇩🇪 DE	750 g → 450 g	−40.0%	vzhh.de
Dr. Hauschka Gesichtsöl Dr. Hauschka · 🇩🇪 DE	30 ml → 18 ml	−40.0%	vzhh.de
Rituals Dao Body Scrub Rituals · 🇩🇪 DE	325 ml → 200 ml	−38.5%	vzhh.de
Ebelin Nagellack Entferner Acetonfrei, Aloe Vera Duft Ebelin · 🇩🇪 DE	200 ml → 125 ml	−37.5%	vzhh.de
Hofgut Basismüsli zum Selbermischen Hofgut · 🇩🇪 DE	750 g → 500 g	−33.3%	vzhh.de
Tandil Weichspüler Tandil · 🇩🇪 DE	1.5 l → 1 l	−33.3%	vzhh.de
Sensitiv Feuchtes Toilettenpapier Sensitiv · 🇩🇪 DE	60 pieces → 42 pieces	−30.0%	vzhh.de
Arya Laya Aloe Vera Body Lotion Arya · 🇩🇪 DE	200 ml → 150 ml	−25.0%	vzhh.de
Bedda in Salzlake Hirte Bedda · 🇩🇪 DE	200 g → 150 g	−25.0%	vzhh.de
Ringsalami Pur Porc Ringsalami · 🇩🇪 DE	400 g → 300 g	−25.0%	vzhh.de
Sensodyne ProSchmelz Tägliche Zahnpasta Sensodyne · 🇩🇪 DE	100 ml → 75 ml	−25.0%	vzhh.de
Hitschler Hitschies Hitschler · 🇩🇪 DE	275 g → 210 g	−23.6%	vzhh.de
Kinder Schokolade Kinder · 🇩🇪 DE	125 g → 100 g	−20.0%	vzhh.de
Kitkat Chunky Sammelpack KitKat · 🇩🇪 DE	200 g → 160 g	−20.0%	vzhh.de
Yogurette Yogurette · 🇩🇪 DE	125 g → 100 g	−20.0%	vzhh.de
Dolce Gusto® Latte Macchiato Vanilla Kaffeekapseln Dolce · 🇩🇪 DE	188.4 g → 153.6 g	−18.5%	vzhh.de
Sante Jeden Tag Shampoo Apfel Quitte Sante · 🇩🇪 DE	300 ml → 250 ml	−16.7%	vzhh.de
Pedigree Schmackos Pedigree · 🇩🇪 DE	172 g → 144 g	−16.3%	vzhh.de
Lay's Potato Chips Lay's · 🇺🇸 US	15.2 oz → 13 oz	−14.8%	mouseprint.org
Puffs Puffs · 🇺🇸 US	56 tissues → 48 tissues	−14.3%	mouseprint.org
Downy Unstoppables Downy · 🇺🇸 US	10 oz → 8.6 oz	−14.0%	mouseprint.org
Powerade Powerade · 🇺🇸 US	32 oz → 28 oz	−12.5%	mouseprint.org
Cini Minis Crazy Crush Cini · 🇩🇪 DE	410 g → 360 g	−12.2%	vzhh.de
Exquisa Scheiben aus Frischkäse Exquisa · 🇩🇪 DE	125 g → 110 g	−12.0%	vzhh.de
Syoss Renew 7 Spülung Wasserlilie Syoss · 🇩🇪 DE	500 ml → 440 ml	−12.0%	vzhh.de
EnerBIO Erbeere Fruchtaufstrich EnerBIO · 🇩🇪 DE	340 g → 300 g	−11.8%	vzhh.de
Hershey's Kisses Hershey's · 🇺🇸 US	18 oz → 16 oz	−11.1%	mouseprint.org
Babydream Pflegetücher Babydream · 🇩🇪 DE	100 pieces → 90 pieces	−10.0%	vzhh.de
Catsan Katzenstreu Hygiene Plus Catsan · 🇩🇪 DE	20 l → 18 l	−10.0%	vzhh.de
Gillette Rasierklingen Gillette · 🇩🇪 DE	20 pieces → 18 pieces	−10.0%	vzhh.de
Milka Weihnachtsmann 45 g Milka · 🇩🇪 DE	50 g → 45 g	−10.0%	vzhh.de
Milka Weihnachtsmann 90 g Milka · 🇩🇪 DE	100 g → 90 g	−10.0%	vzhh.de
Pedigree Jumbone Riesenknochen Pedigree · 🇩🇪 DE	200 g → 180 g	−10.0%	vzhh.de
Johnson's Baby Shampoo Publix · 🇺🇸 US	15 oz → 13.6 oz	−9.3%	mouseprint.org
Keebler Club Crackers Keebler · 🇺🇸 US	13.7 oz → 12.5 oz	−8.8%	mouseprint.org
Winston Volume Tabak Red Winston · 🇩🇪 DE	185 g → 170 g	−8.1%	vzhh.de
Charmin Ultra Strong Charmin · 🇺🇸 US	286 sheets → 264 sheets	−7.7%	mouseprint.org
Milram Frühlingsquark Milram · 🇩🇪 DE	200 g → 185 g	−7.5%	vzhh.de
Ben & Jerry's tub (Europe) Ben & Jerry's · 🇪🇺 EU	500 ml → 465 ml	−7.0%	en.wikipedia.org
Iglo Rahm-Spinat Iglo · 🇩🇪 DE	750 g → 700 g	−6.7%	vzhh.de
Somat Gold Multi Aktiv Somat · 🇩🇪 DE	53 pieces → 50 pieces	−5.7%	vzhh.de

Download every case as CSV or JSON (CC BY 4.0). Check any pack with the shrinkflation calculator. Spotted one we missed? Submit a sighting.

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FAQ

What are examples of shrinkflation in 2020?

The biggest documented cuts in 2020 were: Mélange du Jardin Gewürzmischung (20 g → 10 g), Dein Bestes Katzenfutter-Senior (750 g → 450 g), Dr. Hauschka Gesichtsöl (30 ml → 18 ml), Rituals Dao Body Scrub (325 ml → 200 ml), Ebelin Nagellack Entferner Acetonfrei, Aloe Vera Duft (200 ml → 125 ml). ShrinkRadar lists 42 sourced cases from 2020.

Which countries had the most shrinkflation cases in 2020?

In our library: Germany 33, United States 8, Europe 1. These counts follow where consumer agencies and reporters published lists, so they are not rates.

How much smaller did products get in 2020?

The median documented cut in 2020 was 14.1%, which is a 16.5% hidden price rise per unit if the shelf price stayed the same. The biggest was Mélange du Jardin Gewürzmischung, 20 g → 10 g (−50.0%).

Did prices per unit go up in 2020?

Where the source also recorded the shelf price before and after (33 of the 42 cases from 2020), 33 got more expensive per unit.