Known cases / Years / 2025
Shrinkflation 2025: 85 documented examples
By ShrinkRadar · Updated 2026-10-16 · Every case links its source
Size Facts 2025
Documented cases85
Countries🇩🇪 🇳🇱 🇺🇸 🇬🇧 🇦🇺 🇦🇹 🇨🇦
Brands65
Median cut−14.1%
Biggest: Nesquik, 500 g → 300 g.
These are the products that got smaller in 2025 according to the consumer agencies, consumer advocates and reporters we track. Main sources: vzhh.de, consumentenbond.nl, mouseprint.org, theguardian.com, choice.com.au, vorarlberg.orf.at, cbc.ca. We fetched each source and checked the before and after sizes. The year is when the source dates the change; some lists are published a few months after the pack changed.
Biggest cuts in 2025
| Product | Size | Cut |
|---|---|---|
| Nesquik Nesquik · 🇳🇱 NL | 500 g → 300 g | −40.0% |
| Ambi Pur luchtverfrisser Ambi · 🇳🇱 NL | 300 ml → 185 ml | −38.3% |
| Lindt Excellence Cacao Pur 82 % Cacao Lindt · 🇩🇪 DE | 80 g → 50 g | −37.5% |
| Wiltmann Bio Rein Rind Salami Wiltmann · 🇩🇪 DE | 80 g → 50 g | −37.5% |
| Knorr Veggie Wraps Knorr · 🇳🇱 NL | 370 g → 240 g | −35.1% |
| Jacobs 3in1 Kaffeesticks Caramel Jacobs · 🇩🇪 DE | 169 g → 112 g | −33.7% |
| Brut deodorant stick (Woolworths) Woolworths · 🇦🇺 AU | 75 g → 50 g | −33.3% |
| Jacobs 3in1 Kaffeesticks Jacobs · 🇩🇪 DE | 180 g → 120 g | −33.3% |
| Vitalis Schoko Müsli Feinherb Vitalis · 🇩🇪 DE | 600 g → 400 g | −33.3% |
| Jacobs 3in1 Kaffeesticks Milka Milka · 🇩🇪 DE | 180 g → 124 g | −31.1% |
| Valensina Milde Orange Valensina · 🇩🇪 DE | 1000 ml → 700 ml | −30.0% |
| Wiltmann Rein Rind Salami Wiltmann · 🇩🇪 DE | 70 g → 50 g | −28.6% |
| Jacobs Typ Cappuccino Jacobs · 🇩🇪 DE | 400 g → 290 g | −27.5% |
| Aldi Dairy Fine Milk mini eggs Aldi · 🇦🇺 AU | 400 g → 300 g | −25.0% |
| Dr. Oetker Vitalis Knusper Müsli Schoko + Banane Dr. Oetker · 🇩🇪 DE | 600 g → 450 g | −25.0% |
Biggest hidden price hikes in 2025
Real change in price per unit, from the shelf prices the source recorded before and after.
| Product | Size | Cut | Price · per unit |
|---|---|---|---|
| Lindt Excellence Cacao Pur 82 % Cacao Lindt · 🇩🇪 DE | 80 g → 50 g | −37.5% | 3,99 € → 4,99 € +100.1% |
| Ambi Pur luchtverfrisser Ambi · 🇳🇱 NL | 300 ml → 185 ml | −38.3% | €4,39 → €4,49 +65.9% |
| Jacobs 3in1 Kaffeesticks Caramel Jacobs · 🇩🇪 DE | 169 g → 112 g | −33.7% | 2,69 € → 2,79 € +56.5% |
| Jacobs 3in1 Kaffeesticks Jacobs · 🇩🇪 DE | 180 g → 120 g | −33.3% | 2,69 € → 2,79 € +55.6% |
| Jacobs 3in1 Kaffeesticks Milka Milka · 🇩🇪 DE | 180 g → 124 g | −31.1% | 2,69 € → 2,79 € +50.6% |
| Vitalis Schoko Müsli Feinherb Vitalis · 🇩🇪 DE | 600 g → 400 g | −33.3% | 3,99 € → 3,99 € +50.0% |
| Wiltmann Bio Rein Rind Salami Wiltmann · 🇩🇪 DE | 80 g → 50 g | −37.5% | 2,99 € → 2,79 € +49.3% |
| Nesquik Nesquik · 🇳🇱 NL | 500 g → 300 g | −40.0% | €3,39 → €2,99 +47.0% |
| Valensina Milde Orange Valensina · 🇩🇪 DE | 1000 ml → 700 ml | −30.0% | 2,49 € → 2,49 € +42.9% |
| mymuesli Low Sugar Choco Crunch mymuesli · 🇩🇪 DE | 575 g → 500 g | −13.0% | 6,99 € → 8,49 € +39.7% |
By country
- 🇩🇪 Germany 28
- 🇳🇱 Netherlands 20
- 🇺🇸 United States 20
- 🇬🇧 United Kingdom 7
- 🇦🇺 Australia 5
- 🇦🇹 Austria 3
- 🇨🇦 Canada 2
By category
- Chocolate & Candy 22
- Coffee & Tea 12
- Breakfast Cereals 8
- Chips & Snacks 5
- Juice & Drinks 5
- Laundry 5
- Dairy 4
- Baking & Spreads 3
- Paper Towels 3
- Pasta, Rice & Meals 3
- Personal Care 3
- Cookies & Crackers 2
- Dish & Cleaning 2
- Other 2
- Toilet Paper 2
- Frozen Foods 1
- Household 1
- Ice Cream 1
- Meat & Fish 1
Brands caught more than once in 2025
- Dr. Oetker 6
- Jacobs 5
- AH 3
- Bounty 2
- Cadbury 2
- Hershey's 2
- KitKat 2
- Lenor 2
- Quality Street 2
- Simply Orange 2
- Viva 2
- Wiltmann 2
All 85 shrinkflation cases from 2025
| Product | Size | Cut |
|---|---|---|
| Nesquik Nesquik · 🇳🇱 NL | 500 g → 300 g | −40.0% |
| Ambi Pur luchtverfrisser Ambi · 🇳🇱 NL | 300 ml → 185 ml | −38.3% |
| Lindt Excellence Cacao Pur 82 % Cacao Lindt · 🇩🇪 DE | 80 g → 50 g | −37.5% |
| Wiltmann Bio Rein Rind Salami Wiltmann · 🇩🇪 DE | 80 g → 50 g | −37.5% |
| Knorr Veggie Wraps Knorr · 🇳🇱 NL | 370 g → 240 g | −35.1% |
| Jacobs 3in1 Kaffeesticks Caramel Jacobs · 🇩🇪 DE | 169 g → 112 g | −33.7% |
| Brut deodorant stick (Woolworths) Woolworths · 🇦🇺 AU | 75 g → 50 g | −33.3% |
| Jacobs 3in1 Kaffeesticks Jacobs · 🇩🇪 DE | 180 g → 120 g | −33.3% |
| Vitalis Schoko Müsli Feinherb Vitalis · 🇩🇪 DE | 600 g → 400 g | −33.3% |
| Jacobs 3in1 Kaffeesticks Milka Milka · 🇩🇪 DE | 180 g → 124 g | −31.1% |
| Valensina Milde Orange Valensina · 🇩🇪 DE | 1000 ml → 700 ml | −30.0% |
| Wiltmann Rein Rind Salami Wiltmann · 🇩🇪 DE | 70 g → 50 g | −28.6% |
| Jacobs Typ Cappuccino Jacobs · 🇩🇪 DE | 400 g → 290 g | −27.5% |
| Aldi Dairy Fine Milk mini eggs Aldi · 🇦🇺 AU | 400 g → 300 g | −25.0% |
| Dr. Oetker Vitalis Knusper Müsli Schoko + Banane Dr. Oetker · 🇩🇪 DE | 600 g → 450 g | −25.0% |
| Dr. Oetker Vitalis Schoko Müsli Klassisch Großpackung Dr. Oetker · 🇩🇪 DE | 1500 g → 1125 g | −25.0% |
| Dr. Oetker muesli (Austria) Dr. Oetker · 🇦🇹 AT | 600 g → 450 g | −25.0% |
| Little Debbie Chocolate Cupcakes Little Debbie · 🇺🇸 US | 8 cupcakes → 6 cupcakes | −25.0% |
| Maria Nila Extreme Spray Maria · 🇩🇪 DE | 400 ml → 300 ml | −25.0% |
| Dreft-wasmiddel Dreft-wasmiddel · 🇳🇱 NL | 1200 ml → 945 ml | −21.3% |
| Alnatura Schoko Dinkel Kugeln Alnatura · 🇩🇪 DE | 125 g → 100 g | −20.0% |
| Atkins Protein Bars Atkins · 🇺🇸 US | 5 bars → 4 bars | −20.0% |
| Dr. Oetker Rote Grütze (Austria) Dr. Oetker · 🇦🇹 AT | 500 g → 400 g | −20.0% |
| Dr. Oetker Vitalis weniger süß Müsli Knusper Schoko Dr. Oetker · 🇩🇪 DE | 500 g → 400 g | −20.0% |
| Eat Natural Fruit & Nut-repen Eat · 🇳🇱 NL | 150 g → 120 g | −20.0% |
| Jacobs Typ Cappuccino Typ Choco Jacobs · 🇩🇪 DE | 500 g → 400 g | −20.0% |
| Johnny Cashew Honing Zeezout Johnny · 🇳🇱 NL | 125 g → 100 g | −20.0% |
| Nadler Hering in Gelee Nadler · 🇩🇪 DE | 200 g → 160 g | −20.0% |
| Twinings Earl Grey (Austria) Twinings · 🇦🇹 AT | 25 tea bags → 20 tea bags | −20.0% |
| Vivani Feine Bitter 85% Cacao Vivani · 🇩🇪 DE | 100 g → 80 g | −20.0% |
| Dr. Oetker 4x Marmor kleine Kuchen Dr. Oetker · 🇩🇪 DE | 172 g → 140 g | −18.6% |
| Finish Ultimate Dishwashing Pods Finish · 🇺🇸 US | 76 pods → 62 pods | −18.4% |
| Twix white chocolate Easter egg Twix · 🇬🇧 UK | 316 g → 258 g | −18.4% |
| KitKat mini eggs KitKat · 🇦🇺 AU | 110 g → 90 g | −18.2% |
| Post Premier Protein cereal Post · 🇺🇸 US | 11 oz → 9 oz | −18.2% |
| AH Steenoven pizza piccante AH · 🇳🇱 NL | 447 g → 372 g | −16.8% |
| Airwaves Cool Cassis Airwaves · 🇩🇪 DE | 12 pieces → 10 pieces | −16.7% |
| Ariel-wasmiddelcapsules Ariel-wasmiddelcapsules · 🇳🇱 NL | 12 capsules → 10 capsules | −16.7% |
| Gut & Günstig Big Choc Schoko Gut & Günstig · 🇩🇪 DE | 720 ml → 600 ml | −16.7% |
| Lebkuchen Schmidt Festtags-Dose Lebkuchen · 🇩🇪 DE | 300 g → 250 g | −16.7% |
| Cadbury large chocolate egg Cadbury · 🇦🇺 AU | 400 g → 340 g | −15.0% |
| KitKat Chunky milk chocolate Easter egg KitKat · 🇬🇧 UK | 129 g → 110 g | −14.7% |
| Mars fun size Halloween candy (65 mini bars) Mars · 🇨🇦 CA | 782 g → 672 g | −14.1% |
| Dolce Gusto Lungo-koffiecups Dolce · 🇳🇱 NL | 104 g → 90 g | −13.5% |
| AH Franse gruyere geraspt AH · 🇳🇱 NL | 150 g → 130 g | −13.3% |
| Lenor Weichspüler Aprilfrisch Lenor · 🇩🇪 DE | 68 loads → 59 loads | −13.2% |
| Honig Mexicaanse Wraps Honig · 🇳🇱 NL | 305 g → 265 g | −13.1% |
| Hungry Jack syrup large bottle Hungry Jack · 🇺🇸 US | 27.6 fl oz → 24 fl oz | −13.0% |
| mymuesli Low Sugar Choco Crunch mymuesli · 🇩🇪 DE | 575 g → 500 g | −13.0% |
| SeaPak Popcorn Shrimp SeaPak · 🇺🇸 US | 16 oz → 14 oz | −12.5% |
| Quality Street Purple One (per sweet) Quality Street · 🇬🇧 UK | 9.59 g → 8.46 g | −11.8% |
| Simply Orange juice carafe Simply Orange · 🇺🇸 US | 52 fl oz → 46 fl oz | −11.5% |
| Jacobs 2in1 Kaffeesticks Jacobs · 🇩🇪 DE | 140 g → 124 g | −11.4% |
| HEJ Organic Nut Bar Dark Chocolate HEJ · 🇩🇪 DE | 45 g → 40 g | −11.1% |
| Deli Reform Das Original Deli · 🇩🇪 DE | 500 g → 450 g | −10.0% |
| Dove Deeply Nourishing Douchegel Dove · 🇳🇱 NL | 250 ml → 225 ml | −10.0% |
| Teekanne Magenfein Teekanne · 🇩🇪 DE | 40 g → 36 g | −10.0% |
| Cascade Platinum Plus dishwashing pods Cascade · 🇺🇸 US | 52 pods → 47 pods | −9.6% |
| Celebrations tub (2025) Celebrations · 🇬🇧 UK | 550 g → 500 g | −9.1% |
| Hershey's snack size chocolate bag Hershey's · 🇺🇸 US | 19.8 oz → 18 oz | −9.1% |
| Mentos Pepermuntballen Mentos · 🇳🇱 NL | 242 g → 220 g | −9.1% |
| Viva Paper Towels Triple Roll Viva · 🇺🇸 US | 133 sheets → 121 sheets | −9.0% |
| Bounty Mega Rolls Bounty · 🇺🇸 US | 180 sheets → 164 sheets | −8.9% |
| Bounty Triple Roll paper towels Bounty · 🇺🇸 US | 135 sheets/roll → 123 sheets/roll | −8.9% |
| Viva paper towels double roll Viva · 🇺🇸 US | 94 sheets/roll → 86 sheets/roll | −8.5% |
| Cadbury Dairy Milk hollow eggs Cadbury · 🇦🇺 AU | 24 eggs → 22 eggs | −8.3% |
| Hertog IJssalon Drie Chocolades Hertog · 🇳🇱 NL | 900 ml → 825 ml | −8.3% |
| Lay's Max-chips Lay's · 🇳🇱 NL | 300 g → 275 g | −8.3% |
| Tide Tide · 🇺🇸 US | 100 oz → 92 oz | −8.0% |
| Dole Juices Dole · 🇺🇸 US | 64 oz → 59 oz | −7.8% |
| Pure Leaf tea half-gallon Pure Leaf · 🇺🇸 US | 64 fl oz → 59 fl oz | −7.8% |
| Simply Orange Orange Juice Simply Orange · 🇺🇸 US | 64 oz → 59 oz | −7.8% |
| Terry's Chocolate Orange (2025) Terry's · 🇬🇧 UK | 157 g → 145 g | −7.6% |
| Charmin Ultra Soft Mega Roll (2025) Charmin · 🇺🇸 US | 224 sheets/roll → 208 sheets/roll | −7.1% |
| Maaslander Belegen-kaasplakken Maaslander · 🇳🇱 NL | 150 g → 140 g | −6.7% |
| Zott Sahne Joghurt mild Amarena-Kirsche Zott · 🇩🇪 DE | 150 g → 140 g | −6.7% |
| Hershey's Halloween 50 mini candy bars Hershey's · 🇨🇦 CA | 513 g → 481 g | −6.2% |
| Lipton Russian Earl Grey Lipton · 🇳🇱 NL | 34 g → 32 g | −5.9% |
| Toblerone 360g bar (UK) Toblerone · 🇬🇧 UK | 360 g → 340 g | −5.6% |
| Danerolles Pains au Chocolat Danerolles · 🇳🇱 NL | 290 g → 275 g | −5.2% |
| Turkey Hill ice cream Turkey Hill · 🇺🇸 US | 48 oz → 46 oz | −4.2% |
| AH Beschuit naturel AH · 🇳🇱 NL | 130 g → 125 g | −3.8% |
| Quality Street Orange Crunch (per sweet) Quality Street · 🇬🇧 UK | 9.06 g → 8.72 g | −3.8% |
| Ziploc Sandwich Bags Ziploc · 🇺🇸 US | 280 bags → 270 bags | −3.6% |
| Lenor Wasverzachter Zeebries Lenor · 🇳🇱 NL | 41 loads → 40 loads | −2.4% |
Download every case as CSV or JSON (CC BY 4.0). Check any pack with the shrinkflation calculator. Spotted one we missed? Submit a sighting.
Shrinkflation 2026Shrinkflation 2024Shrinkflation 2023Shrinkflation 2022Shrinkflation 2021Shrinkflation 2020Older years
FAQ
What are examples of shrinkflation in 2025?
The biggest documented cuts in 2025 were: Nesquik (500 g → 300 g), Ambi Pur luchtverfrisser (300 ml → 185 ml), Lindt Excellence Cacao Pur 82 % Cacao (80 g → 50 g), Wiltmann Bio Rein Rind Salami (80 g → 50 g), Knorr Veggie Wraps (370 g → 240 g). ShrinkRadar lists 85 sourced cases from 2025.
Which countries had the most shrinkflation cases in 2025?
In our library: Germany 28, Netherlands 20, United States 20, United Kingdom 7, Australia 5, Austria 3, Canada 2. These counts follow where consumer agencies and reporters published lists, so they are not rates.
How much smaller did products get in 2025?
The median documented cut in 2025 was 14.1%, which is a 16.4% hidden price rise per unit if the shelf price stayed the same. The biggest was Nesquik, 500 g → 300 g (−40.0%).
Did prices per unit go up in 2025?
Where the source also recorded the shelf price before and after (48 of the 85 cases from 2025), 48 got more expensive per unit.