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Did Titulim Premium diapers, size 4 (Israel) shrink?

Size FactsDid it shrink? Yes
Before40 diapers
After38 diapers
−5.0%smaller
Price per diaper · if the price stayed the same+5.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 50th-largest of 65 documented diapers & wipes cuts (tied with 1 other); a bigger cut than 6% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported Jul 2025
Country
Israel
Brand
Titulim
Category
Diapers & Wipes
Source
ynet.co.il

Source and evidence

שוב: האגיס כיווצה חיתולים ומגבונים – גם פמפרס הקטינה ynet.co.il

Source fetched 2026-10-21. All 54 ynet cases.

ynet compared prices at Osher Ad, Shufersal Deal, Good Pharm, Super-Pharm and Carrefour in February and July 2025 and found them unchanged; Yochananof and Rami Levy cut Huggies Freedom Dry by 1-2% (e.g. ₪42.30 to ₪41.90), less than the 5-12.5% pack cut.

Evidence
Typenewspaper consumer investigation (packs photographed; prices compared Feb vs Jul 2025 at five chains)
Confidencehigh

Check the math in the calculator.

What the source says

“האגיס פרידום דריי שלב 6 הוקטן ב-7% מ-29 חיתולים ל-27.‏ כאמור, גם במותג חיתולים נוסף של קימברלי קלארק: טיטולים פרימיום, היו הקטנות של 5%-6%, בשלבים ‏‏4, 4+ ו-5: מ-40 ל-38 במידה 4, מ-38 ל-36 במידה 4+, מ-34 ל-32 במידה 5 – אובדן של שני חיתולים פר ‏מארז.‏ קיצוץ פריטים גם בפמפרס, חיתולים למבוגרים…”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: diaper shrinkflation, every documented case in one place, brand by brand.

More from Titulim

All 6 Titulim cases →

More diapers & wipes in Israel

All 39 in the case library →

Newest in diapers & wipes

Diaper shrinkflation →

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Cite this case

ShrinkRadar, “Did Titulim Premium diapers, size 4 (Israel) shrink? 40 diapers → 38 diapers”, https://shrinkradar.com/cases/titulim-premium-diapers-size-4-israel-il-2025.html, accessed 2026-11-05. Original source: שוב: האגיס כיווצה חיתולים ומגבונים – גם פמפרס הקטינה (https://www.ynet.co.il/economy/article/sywfj0jsgg).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.