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Known cases / Toilet Paper / Purex

Did Purex Mega Long toilet paper (New Zealand) shrink?

450 → 410 sheets/roll −8.9%
Size Facts
Did it shrink?Yes
Before450 sheets/roll
After
410 sheets/roll
Cut−8.9%
Hidden unit-price rise at same price+9.8%
When2025
CountryNew Zealand
Evidenceconsumer association investigation (member photos of both packs, manufacturer response)
Confidencehigh

Source: Consumer NZ — 7 supermarket products that have shrunk in size or quality (Feb 2026) (consumer.org.nz). Source fetched 2026-10-17. Essity says it cut sheets per mega roll in October 2025. Check the math in the calculator.

What the source says

“. However, we acknowledge we could have done a better job communicating the size change on the gluten-free wraps.” 4. Purex Mega Long toilet paper shrunk by 9% 450 sheets per roll ➜ 410 sheets per roll Carol sent us photos of the old and new Purex Mega Long toilet paper. The older packaging states there are 450 sheets p”

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