Known cases / Juice & Drinks / Cadbury
Did Cadbury Dairy Milk hollow eggs shrink?
24 → 22 eggs −8.3%Size Facts
Before24 eggs
After
22 eggs
Hidden unit-price rise at same price+9.1%
When2025
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Easter chocolates latest to be hit by shrinkflation: CHOICE (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“, retailers were selling a 24 pack of Cadbury Dairy Milk hollow chocolate eggs with a recommended retail price of $12.50. However, a new version of the product only contains 22 eggs, with the price increasing to $15.00. That means consumers are paying 31% more per 100g of chocolate than they did last”
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