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Did Depend absorbent underwear for men, S-M (Israel) shrink?

Size FactsDid it shrink? Yes
Before18 pieces
After16 pieces
−11.1%smaller
Price per piece · if the price stayed the same+12.5%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 11th-largest of 65 documented diapers & wipes cuts (tied with 3 others); a bigger cut than 42% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported Jul 2025
Country
Israel
Brand
Depend
Category
Diapers & Wipes
Source
ynet.co.il

Source and evidence

שוב: האגיס כיווצה חיתולים ומגבונים – גם פמפרס הקטינה ynet.co.il

Source fetched 2026-10-21. All 54 ynet cases.

ynet compared prices at Osher Ad, Shufersal Deal, Good Pharm, Super-Pharm and Carrefour in February and July 2025 and found them unchanged; Yochananof and Rami Levy cut Huggies Freedom Dry by 1-2% (e.g. ₪42.30 to ₪41.90), less than the 5-12.5% pack cut.

Evidence
Typenewspaper consumer investigation (packs photographed; prices compared Feb vs Jul 2025 at five chains)
Confidencehigh

Check the math in the calculator.

What the source says

“ר האחרים. ‏ קימברלי קלארק לא הסתפקה בכיווצי חיתולים ומגבונים בלבד: החברה גם הקטינה בעד 12.5% את מארזי ‏דיפנד תחתונים סופגים לגברים. לדוגמה: מידה ‏S‏-‏M‏ הוקטנה מ-18 יחידות ל-16.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: diaper shrinkflation, every documented case in one place, brand by brand.

More from Depend

All 2 Depend cases →

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Cite this case

ShrinkRadar, “Did Depend absorbent underwear for men, S-M (Israel) shrink? 18 pieces → 16 pieces”, https://shrinkradar.com/cases/depend-absorbent-underwear-for-men-s-m-israel-il-2025.html, accessed 2026-11-05. Original source: שוב: האגיס כיווצה חיתולים ומגבונים – גם פמפרס הקטינה (https://www.ynet.co.il/economy/article/sywfj0jsgg).

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