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Known cases / Juice & Drinks / KitKat

Did KitKat mini eggs shrink?

110 → 90 g −18.2%
Size Facts
Did it shrink?Yes
Before110 g
After
90 g
Cut−18.2%
Hidden unit-price rise at same price+22.2%
When2025
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh

Source: Easter chocolates latest to be hit by shrinkflation: CHOICE (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“ying more for less chocolate,” says Kennedy. Nestle KitKat-flavoured chocolate mini eggs “Nestle’s bags of KitKat-flavoured mini eggs have also become smaller, going from 110g to 90g since last February, while the price at supermarkets has stayed at $3.99,” says Kennedy. Aldi’s Dairy Fine Milk mini eg”

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