Known cases / Juice & Drinks / KitKat
Did KitKat Chunky milk chocolate Easter egg shrink?
129 → 110 g −14.7%Size Facts
Before129 g
After
110 g
Hidden unit-price rise at same price+17.3%
When2025
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Surging cost of cocoa leads UK shoppers to shell out more for smaller Easter eggs | Consumer affairs | The Guardian (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“47%. At Morrisons, Nestlé’s KitKat Chunky milk chocolate Easter egg stayed at the same price in the run-up to Easter year on year at £1.50 but reduced in size from 129g to 110g, making it 17% more expensive per 100g. With shoppers getting less bang for their buck, Reena Sewraz, the senior money”
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