Known cases / Juice & Drinks / KitKat
Did KitKat two-finger multipack shrink?
21 → 18 bars −14.3%Size Facts
Before21 bars
After
18 bars
Hidden unit-price rise at same price+16.7%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-the-brands-charging-you-more-for-less-atUkT4m2GjuP (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“e hoping a Nestlé Kit Kat might help them take a break from inflation will also be disappointed. Multipacks of the Kit Kat two-finger milk chocolate bar shrank from 21 bars to 18 bars. At Ocado, the price soared from £3.60 to £5.50 – a jump of 53%, meaning each Kit Kat had gone up from 17p to 31p. And”
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