Known cases / Juice & Drinks / Twix
Did Twix white chocolate Easter egg shrink?
316 → 258 g −18.4%Size Facts
Before316 g
After
258 g
Hidden unit-price rise at same price+22.5%
When2025
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Surging cost of cocoa leads UK shoppers to shell out more for smaller Easter eggs | Consumer affairs | The Guardian (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“d stayed the same size. At Tesco, Which? found a Twix white chocolate Easter egg had increased from £5 to £6 in the run-up to Easter year on year, and had also shrunk from 316g to 258g, meaning the unit price (per 100g) had gone up by 47%. At Morrisons, Nestlé’s KitKat Chunky milk chocolate Easter egg s”
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