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Did Ariel gel capsules 52 → 50 pack (Extra Hygiene, Complete) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before52 capsules
After50 capsules
−3.8%smaller
Price per capsule · if the price stayed the same+4.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 90th-largest of 100 documented laundry cuts; a bigger cut than 3% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 27 Feb 2025
Country
Hungary
Brand
Extra
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Ariel gélkapszula Complete 50 darab (2025-02-27) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-02-27) on notification by Procter and Gamble Hungary KKT.: 52 darab → 50 darab. The register has 2 records for this change (flavours/scents/pack variants): Ariel gélkapszula Complete 50 darab; Ariel gélkapszula Extra Hygiene 50 darab. Other record pages: nkfh.gov.hu. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév Ariel gélkapszula Extra Hygiene 50 darab Közzététel időpontja 2025. 02. 27. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 52 darab Új, csökkentett termékméret 50 darab Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8700216361040, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel gel capsules 52 → 50 pack (Extra Hygiene, Complete) (Hungary) shrink? 52 capsules → 50 capsules”, https://shrinkradar.com/cases/ariel-gel-capsules-52-50-pack-extra-hygiene-complete-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Ariel gélkapszula Complete 50 darab (2025-02-27) (https://nkfh.gov.hu/kiszereles-csokkentes/b895y35k7k35osm895w3xtwh).

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