Did Ariel gel capsules Extra Hygiene / Extra Clean (per capsule) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before24.5 g
After23.9 g
−2.4%smaller
Price per 100 g · if the price stayed the same+2.5%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 98th-largest of 100 documented laundry cuts (tied with 2 others); among the smallest cuts of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 11 Mar 2026
Country
Hungary
Brand
Extra
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — ARIEL gélkapszula Extra Clean 10 darab (2026-03-11) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2026-03-04 to 2026-03-11) on notification by Procter and Gamble Hungary KKT: 44 darab; 24,5 gramm/db → 44 darab; 23,9 gramm/db. The register has 8 records for this change (flavours/scents/pack variants): ARIEL gélkapszula Extra Clean 10 darab; ARIEL gélkapszula Extra Clean 88 darab; Ariel gélkapszula Extra Hygiene 19 darab; Ariel gélkapszula Extra Hygiene 26 darab; Ariel gélkapszula Extra Hygiene 38 darab; Ariel gélkapszula Extra Hygiene 44 darab; Ariel gélkapszula Extra Hygiene 50 darab; Ariel gélkapszula Extra Hygiene 60 darab. Other record pages: nkfh.gov.hu, nkfh.gov.hu, nkfh.gov.hu, nkfh.gov.hu, nkfh.gov.hu and more. Pack counts stayed the same; each capsule holds less gel. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

Check the math in the calculator.

What the source says

“Termék megnevezése/ Márkanév Ariel gélkapszula Extra Hygiene 44 darab Közzététel időpontja 2026. 03. 11. Bejelentő cégnév Procter and Gamble Hungary KKT Korábbi termékméret 44 darab; 24,5 gramm/db Új, csökkentett termékméret 44 darab; 23,9 gramm/db Termékjelölés szerinti gyártó - Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

More from Extra

All 4 Extra cases →

More laundry in Hungary

All 34 in the case library →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Ariel gel capsules Extra Hygiene / Extra Clean (per capsule) (Hungary) shrink? 24.5 g → 23.9 g”, https://shrinkradar.com/cases/ariel-gel-capsules-extra-hygiene-extra-clean-per-capsule-hungary-2026.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — ARIEL gélkapszula Extra Clean 10 darab (2026-03-11) (https://nkfh.gov.hu/kiszereles-csokkentes/f687tw2eqkpcgfbabgv0c9ir).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.