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Did Ariel liquid detergent 1.7 L → 1.35 L (Fresh Air, Extra Clean, Color & Care) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before1.7 l
After1.35 l
−20.6%smaller
Price per l · if the price stayed the same+25.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 13th-largest of 100 documented laundry cuts; a bigger cut than 81% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 27 Feb 2025
Country
Hungary
Brand
Extra
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Ariel folyékony mosószer Color & Care 30 mosás 1.35L (2025-02-27) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-02-27) on notification by Procter and Gamble Hungary KKT.: 1,7 liter → 1,35 liter. The register has 3 records for this change (flavours/scents/pack variants): Ariel folyékony mosószer Color & Care 30 mosás 1.35L; Ariel folyékony mosószer Extra Clean 30 mosás 1.35L; Ariel folyékony mosószer Fresh Air 30 mosás 1.35L. Other record pages: nkfh.gov.hu, nkfh.gov.hu. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév Ariel folyékony mosószer Fresh Air 30 mosás 1.35L Közzététel időpontja 2025. 02. 27. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 1,7 liter Új, csökkentett termékméret 1,35 liter Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8001090804808, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel liquid detergent 1.7 L → 1.35 L (Fresh Air, Extra Clean, Color & Care) (Hungary) shrink? 1.7 l → 1.35 l”, https://shrinkradar.com/cases/ariel-liquid-detergent-1-7-l-1-35-l-fresh-air-extra-clean-color-and-care-hungary.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Ariel folyékony mosószer Color & Care 30 mosás 1.35L (2025-02-27) (https://nkfh.gov.hu/kiszereles-csokkentes/lzaui8jkx7tih7poxt5sgc8z).

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