Known cases / Chocolate & Candy / Milka
Did Milka Alpenmilch chocolate bar shrink?
100 → 90 g −10.0%Size Facts
Before100 g
After
90 g
Hidden unit-price rise at same price+11.1%
When2025
CountryGermany
Price€1.49 → €1.99
Evidencecourt ruling reported by BBC (Bremen regional court, case brought by Verbraucherzentrale Hamburg)
Confidencehigh
Source: BBC News — Shrinking Milka chocolate bar tricked consumers, says German court (13 May 2026) (bbc.com). Source fetched 2026-10-18. Voted 'Mogelpackung des Jahres 2025'. Bremen regional court ruled the unchanged wrapper misled shoppers; Mondelēz appealed in June 2026, so the ruling is not final. Check the math in the calculator.
What the source says
“as brought by Hamburg's consumer protection office (VZHH), which accused manufacturer Mondelēz of deceiving consumers by cutting the weight of the "Alpenmilch" bar from 100g to 90g. Reacting to the ruling Mondelēz told the BBC it was "taking the decision of the court seriously" and would "look at it”
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